To Prime or not to Prime

The Wall Street crowd has really been beating up Amazon about the Amazon Prime program, which is basically free second-day shipping if you pay a flat annual fee, as explained by Jeff Bazos on the Seattle PI article today.

It's yet another example of the "what looks bad is actually good" investor relationship philosophy that Jeff seems to deploy often. My favorite is the "you will thank me that I used the profit to invest back into the company" attitude the senior management team (STEAM) see to have.

It's kind of a toss up for me whether to believe Amazon. Ultimately, it comes down to, do you have faith in Jeff's star power and his ability to come up with something brilliant and counter-intuitive. Rock on, Jeff.